Businesses have peak periods and dull ones. While these times fluctuate, remember that the internet never stops, and your competition is working hard to take advantage of the peak times when they come.
This is why you need to maintain your SEO efforts and prepare for the peak season. Your regular efforts might not be sufficient to rack up the sales you need to sustain your business. It is essential to switch up your SEO during this time and optimize your site for that time.
Here are some of the tips
Utilize Your Down Time
A comprehensive SEO campaign contains several elements. When your business is running, it is hard to spend a lot of time on SEO due to the various things that you have to deal with. This is why you should take advantage of the off-peak time for your business.
Spend time looking at the authority sites in your niche. You can learn a lot from their campaigns and borrow some of the strategies that work for them when preparing for the peak time. Find potential opportunities to increase your company’s visibility and establish links that help to stamp your site’s authority.
Brainstorm about some of the hot topics that will guide your content development strategy during the peak time. You can go an extra step and start writing the posts even if you do not share them quite yet.
In a nutshell, preparation is vital as the peak season approaches. Go over the details and make sure that everything is in order. This will keep you on the front foot as the season comes and make your work easier as well.
Be Precise with Keywords
You might have a keyword list that guides your SEO campaign, but you should not stick to that during the peak season. Most of the buzz activities and words that hit during the peak seasons can easily be anticipated by analyzing the trends leading up to this time.
Find an exclusive list of specific keywords that you will use to optimize your content during the peak seasons. Customers will be searching the web for gifts and holiday items, and these should guide your choice of keywords.
Start implementing these keywords in your content months or weeks before the peak season comes as people start looking for these items earlier.
Anticipate what your customers might be searching for. Incorporate deals and offers to help attract clients during this time.
Customize your Landing Page
Once you customize your marketing efforts, your regular landing page might not do the job, considering how they are a vital part of the sales funnel.
You need to revamp your landing pages for the holidays.
Pick some of the seasonal keywords you found during the above keyword section and incorporate them into your landing pages. Ensure that you include a lot of internal links to the seasonal content you posted and the product pages, as well.
Tweak the page titles and meta descriptions to match the upcoming holidays. You need to maintain the same feel that the website visitor takes from the blog post to the product page.
All the peak seasons are approached differently. You need to inform your potential clients about the best ways to approach their holidays.
Create holiday gift guides in digital form and enlighten people on the best way to approach their shopping and trips for them to enjoy their holiday.
These guides are good for customers but help your SEO since they contain various products that people will be looking for during this time. A well-crafted one will increase the number of clicks between your pages, improving your SEO as well.
Tackling peak season SEO is a tricky thing, but the advantage is that you have enough time during your off time to plan for all that. Once you go over the details and prepare your strategy well, you will benefit during this time and be a step ahead of your competition.