Getting your website at the top of the search engines is the primary goal for any web owner. To get the kind of organic traffic you want from the search engines, you really need to keep up with the latest changes to the algorithm and feature updates from Google.
Google has recently added a ‘snippet’ section that gets ranked ahead of all of the other search engine results if a user asks a question. Because of this, you want to try to get your website to rank well for these snippets as they can offer you a great position within the search engine rankings.
Below, we will be going over some of the top tips for getting your website ranking as high as possible in Google for questions people are asking.
The Top Tips For Ranking In Google For Questions Being Asked:
1. Thoroughly Analyze Your Competition
One of the best things you can do when you are attempting to get your answers ranked is by looking at and analyzing your competition.
By doing a thorough analysis of your competition, you will be able to figure out what snippets your competitors are ranking for which can give you a good idea of what you should be targeting. This will allow you to optimize your own content to try to get ranking for those very same snippets that they are using.
2. Do Research On All Related Keywords and Key Phrases
This is something that you should be doing for your own basic SEO efforts, but it is especially important when you are looking to get ranking in Google for questions that people are regularly asking. By doing keyword analysis and looking at the data you get, you should be able to find highly sought after keywords that can bring up queries.
You can even find out if Google is bringing up featured snippets currently for those respective keywords to see if it’s worth going after. When you are doing your research, you should be looking at the related searches at the bottom of the page to identify the right queries to target.
3. Structure Your Content Properly
If you want to get your content ranking as high as possible within the search engines for snippets, you are going to want to try to create a long-form authority piece on the content.
Throughout this piece, you should aim to answer literally every related question that could be asked about the respective keyword or topic. Having everything in one place is going to create a go-to content piece for Google to use in their snippet section.
4. Make It Optimized For The Snippet Section
This section maxes out at 52 words. Therefore, despite creating a good long-form piece of content that answers every question someone might have, you should be optimizing each answer to the maximum word count for the snippet section.
5. Add Relevant And High-Quality Videos or Photos
Adding high-quality photos or videos can give you a much better shot at getting your content to rank well within the featured snippet portion.
By doing this, you are going to be able to make it much more likely to get your snippet ranked because people love viewing photos and videos. Both of these pieces of media are great for engagement.
6. Make It Entirely Obvious
One of the tips that are far too underutilized is making it obvious that you are answering a specific query. You can make it very easy to tell that it is content that should be featured in a snippet by taking the necessary steps to make it as obvious as possible that you are answering a specific question.
You can do this by posting the actual question that you are actively targeting directly in your content. Likewise, you want to re-phrase the answer to the question when you are answering it. This can help the search engines read the question and answer to help get it ranking as high as possible.
You also want to try to put any variations that you research within it to ensure that you get ranking for associated questions that could be similar to it.
Overall, there are plenty of different things that you can do to get ranking as high as possible for the questions that people are asking on Google. It requires a good amount of research, optimization, and execution.
By following a lot of the tips above, you should be able to get ranking as well as possible for all of the related questions being asked to the topics you are looking to get ranked for.
You also want to be sure you are doing a full competitor analysis so you aren’t missing out on any potential ranking opportunities that you could be taking full advantage of as it relates to your marketplace.