Category: Blogging

Tips For Ranking In Google For Questions That People Are Asking

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Getting your website at the top of the search engines is the primary goal for any web owner. To get the kind of organic traffic you want from the search engines, you really need to keep up with the latest changes to the algorithm and feature updates from Google.

Google has recently added a ‘snippet’ section that gets ranked ahead of all of the other search engine results if a user asks a question. Because of this, you want to try to get your website to rank well for these snippets as they can offer you a great position within the search engine rankings.

Below, we will be going over some of the top tips for getting your website ranking as high as possible in Google for questions people are asking.

The Top Tips For Ranking In Google For Questions Being Asked:

1. Thoroughly Analyze Your Competition

One of the best things you can do when you are attempting to get your answers ranked is by looking at and analyzing your competition.

By doing a thorough analysis of your competition, you will be able to figure out what snippets your competitors are ranking for which can give you a good idea of what you should be targeting. This will allow you to optimize your own content to try to get ranking for those very same snippets that they are using.

2. Do Research On All Related Keywords and Key Phrases

This is something that you should be doing for your own basic SEO efforts, but it is especially important when you are looking to get ranking in Google for questions that people are regularly asking. By doing keyword analysis and looking at the data you get, you should be able to find highly sought after keywords that can bring up queries.

You can even find out if Google is bringing up featured snippets currently for those respective keywords to see if it’s worth going after. When you are doing your research, you should be looking at the related searches at the bottom of the page to identify the right queries to target.

3. Structure Your Content Properly

If you want to get your content ranking as high as possible within the search engines for snippets, you are going to want to try to create a long-form authority piece on the content.

Throughout this piece, you should aim to answer literally every related question that could be asked about the respective keyword or topic. Having everything in one place is going to create a go-to content piece for Google to use in their snippet section.

4. Make It Optimized For The Snippet Section

This section maxes out at 52 words. Therefore, despite creating a good long-form piece of content that answers every question someone might have, you should be optimizing each answer to the maximum word count for the snippet section.

5. Add Relevant And High-Quality Videos or Photos

Adding high-quality photos or videos can give you a much better shot at getting your content to rank well within the featured snippet portion.

By doing this, you are going to be able to make it much more likely to get your snippet ranked because people love viewing photos and videos. Both of these pieces of media are great for engagement.

6. Make It Entirely Obvious

One of the tips that are far too underutilized is making it obvious that you are answering a specific query. You can make it very easy to tell that it is content that should be featured in a snippet by taking the necessary steps to make it as obvious as possible that you are answering a specific question.

You can do this by posting the actual question that you are actively targeting directly in your content. Likewise, you want to re-phrase the answer to the question when you are answering it. This can help the search engines read the question and answer to help get it ranking as high as possible.

You also want to try to put any variations that you research within it to ensure that you get ranking for associated questions that could be similar to it.

Overall, there are plenty of different things that you can do to get ranking as high as possible for the questions that people are asking on Google. It requires a good amount of research, optimization, and execution.

By following a lot of the tips above, you should be able to get ranking as well as possible for all of the related questions being asked to the topics you are looking to get ranked for.

You also want to be sure you are doing a full competitor analysis so you aren’t missing out on any potential ranking opportunities that you could be taking full advantage of as it relates to your marketplace.

Tips For Choosing A Website Analytics Solution

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When you ask people about the website analytics software they use, most people will tell you about Google analytics. After all, it’s from Google itself and its free. This is the reason, it is the most widely used website analytics software today.

However, it has its limitations and this is the reason, many experts recommend using various other types of website analytics software to get a good idea of user behavior, traffic sources and various other important parameters about your website.

What kind of data do you need?

Before you dive into the hundreds of website analytics tools available in the market today, you should first figure out your requirements. It will help you in effectively comparing different solutions and also make sure that you can get what you want from a web analytics solution.

Does the tool have the features you need?

The first thing you need to look at is the features you want in the web analytics tool. Divide the features into different categories such as must-haves and nice-to-haves, and other such things.

For instance, some tools are good at real-time analytics, funnel tracking, behavior control — whereas others are great at mouse tracking or mobile tracking, and other such things.

If you can track it you can have it

You need to have a proper tracking plan in place. After all, tools are as good as the way you use them. Therefore, before you start looking into web analytics tools, it is better to have a good idea of the things you want to track. It will help you in choosing the right tool and getting the best value for your money.

Make a list of key parameters you want the analytics tool to track.

For instance, you might want to track the journey of users through a sales funnel.

In other cases, you might want to find why people are abandoning their cart after putting products in it.

In other use cases, you might want to track a particular category page or a FAQ page or other such things.

Does the tool have good support?

Support is essential whenever you are implementing a new tool in your business. If you have technical expertise, things might be a bit easier for you but even then, you will need to get help from the vendor in certain situations.

Not all companies are good at customer support. Many companies are good at the technical side of things but when it comes to customer support, they are generally lacking. This is why you need to think of customer support right at the outset before you start looking at technical capabilities.

Some companies might try to get you to sign up for customer support at an hourly rate. You don’t want to pay for customer support. After all, you are already paying for the product and it doesn’t make any sense.

Make sure they have people in-house to offer customer support and don’t use a third-party solution for support.

Demo before you buy

Before you decide on a solution, it is better to ask for a demonstration. It is better to prepare for the demonstration as most companies will try to get you in with a flashy user interface or flashy features. Those are good but that’s not what you want.

You are after actual numbers and actual analytics to make more sales and to grow your business.

So, make sure you are prepared for the demo with real questions.

High-security standards

One of the most important parts of an analytics solution is that it gathers a lot of data. Some of that data is sensitive and you want to make sure that nobody gets their hands on that sensitive data.

The security of the data collected by the web analytics tool is extremely important. Ask the representative to tell you about their company policy regarding the security of the data collected by them.

Sometimes, web analytics tools vendors use several third-party solutions to enhance their products. If everything is right at their end, they also need to ensure that none of the third-party solutions used by them is capable of leaking sensitive customer data.

Shop around

Many website analytics tools are available in the market at various price points but before you start looking at tools, you should come up with your requirements to effectively compare those tools and to get the best value for your money.

For instance, some tools allow you to perform a lot of A/B tests to help you discover the right content or right color combination or right on-page elements for a particular sales funnel. These tools usually offer a live user recording feature.

Similarly, some tools allow you to track all the links on various platforms to help you determine the ROI of different marketing channels.

To summarize, the analytics tools are only as good as the strategy behind using them.

So, come up with a strategy and only then you should start researching different options to find a web analytics solution that is perfect for your unique requirements.

Categories: Blogging

5 Ways In Which Blogging Helps With SEO

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In recent years, people took to blogging to talk about their lives and their day to day activities on the Internet. However, this has changed, and currently, businesses have embraced it to grow their following, gain more visibility, and also to increase traffic.

It has become something inevitable that all companies must do to succeed.

If you have not yet started blogging, and are unsure if it is the right step for your business, below is a guide to show how blogging helps with SEO.

It Provides Fresh Content For The Website

A website that has new and original content regularly will show Google that it is active. Google strives to ensure that it does not deliver outdated information to its searchers; hence, a website that always has new content will show them that it is alive. It will also be indexed more often, which will help the website positively.

No one likes seeing a site that has not been updated in years; it will make one lose interest fast and go to another that is more current. It may indicate that the company may have gone out of business or giving outdated information.

This is where blogging comes in. It is an efficient tool for adding new content to the website.

It Helps One Target Long-Tail Keywords

For a good SEO campaign, using the right keywords comes in handy. They need to appear on the site several times for the search engines to identify them.

However, they have to have meaning when being used.

One of the ways to be successful by doing this is to use long-tail keywords that people are likely to use when searching on the internet. It is advised for one to concentrate on answering questions that their users may have, instead of focusing on the placement of the keywords.

Let the keywords provide answers and knowledge for those that will visit the site.

Blog Posts Invite Links From Other Sites

When it comes to a great SEO campaign, it is crucial that Google sees that your website is trustworthy. One of the ways to ensure this is by having other respectable sites link back to yours. It will show that your site offers reliable and usable information to its readers. Getting an external link to a website is quite hard, but using a blog makes it way easier to navigate it.

One of the ways to do this is by covering crucial topics in your blog that other sites in your industry will want to link back to. Ensure that the posts are great and of valuable information to increase your chances of getting external links. Having many of them will increase your credibility and direct more traffic to the site.

It Helps One Connect With Their Audience

Having blog posts will help one connect with their audience. When the audience loves your content, they will keep coming back for more. They will also share it with their friends and colleagues, which will drive more traffic to the site. It will, therefore, increase the visitors to the site, both new and repeat readers; hence, the authority level of the website will be increased in Google’s algorithm. Having many people on the site will also increase conversions, which will be great for business.

Including Images In The Blog Will Help With SEO

Having images in the blog posts will ensure that search engines find the site better. One of the ways to ensure that images work for you is to ensure that you name them after keywords. Ensure that the alt-text is also done in the same way to ensure that it gives the right information while boosting SEO in the long run.

With the above benefits of how blogging helps to improve one’s SEO results, it is prudent for people to start one as soon as possible. It may seem challenging, but it will help the business in the long run. All you need to do is to start small, and it will flow with time.

Ensure that there is new content at least every week to make the readers eager for more. It is something that no business should ignore; you will not regret it!