Category: Blogging

Tips For Choosing A Website Analytics Solution

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When you ask people about the website analytics software they use, most people will tell you about Google analytics. After all, it’s from Google itself and its free. This is the reason, it is the most widely used website analytics software today.

However, it has its limitations and this is the reason, many experts recommend using various other types of website analytics software to get a good idea of user behavior, traffic sources and various other important parameters about your website.

What kind of data do you need?

Before you dive into the hundreds of website analytics tools available in the market today, you should first figure out your requirements. It will help you in effectively comparing different solutions and also make sure that you can get what you want from a web analytics solution.

Does the tool have the features you need?

The first thing you need to look at is the features you want in the web analytics tool. Divide the features into different categories such as must-haves and nice-to-haves, and other such things.

For instance, some tools are good at real-time analytics, funnel tracking, behavior control — whereas others are great at mouse tracking or mobile tracking, and other such things.

If you can track it you can have it

You need to have a proper tracking plan in place. After all, tools are as good as the way you use them. Therefore, before you start looking into web analytics tools, it is better to have a good idea of the things you want to track. It will help you in choosing the right tool and getting the best value for your money.

Make a list of key parameters you want the analytics tool to track.

For instance, you might want to track the journey of users through a sales funnel.

In other cases, you might want to find why people are abandoning their cart after putting products in it.

In other use cases, you might want to track a particular category page or a FAQ page or other such things.

Does the tool have good support?

Support is essential whenever you are implementing a new tool in your business. If you have technical expertise, things might be a bit easier for you but even then, you will need to get help from the vendor in certain situations.

Not all companies are good at customer support. Many companies are good at the technical side of things but when it comes to customer support, they are generally lacking. This is why you need to think of customer support right at the outset before you start looking at technical capabilities.

Some companies might try to get you to sign up for customer support at an hourly rate. You don’t want to pay for customer support. After all, you are already paying for the product and it doesn’t make any sense.

Make sure they have people in-house to offer customer support and don’t use a third-party solution for support.

Demo before you buy

Before you decide on a solution, it is better to ask for a demonstration. It is better to prepare for the demonstration as most companies will try to get you in with a flashy user interface or flashy features. Those are good but that’s not what you want.

You are after actual numbers and actual analytics to make more sales and to grow your business.

So, make sure you are prepared for the demo with real questions.

High-security standards

One of the most important parts of an analytics solution is that it gathers a lot of data. Some of that data is sensitive and you want to make sure that nobody gets their hands on that sensitive data.

The security of the data collected by the web analytics tool is extremely important. Ask the representative to tell you about their company policy regarding the security of the data collected by them.

Sometimes, web analytics tools vendors use several third-party solutions to enhance their products. If everything is right at their end, they also need to ensure that none of the third-party solutions used by them is capable of leaking sensitive customer data.

Shop around

Many website analytics tools are available in the market at various price points but before you start looking at tools, you should come up with your requirements to effectively compare those tools and to get the best value for your money.

For instance, some tools allow you to perform a lot of A/B tests to help you discover the right content or right color combination or right on-page elements for a particular sales funnel. These tools usually offer a live user recording feature.

Similarly, some tools allow you to track all the links on various platforms to help you determine the ROI of different marketing channels.

To summarize, the analytics tools are only as good as the strategy behind using them.

So, come up with a strategy and only then you should start researching different options to find a web analytics solution that is perfect for your unique requirements.

Categories: Blogging

5 Ways In Which Blogging Helps With SEO

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In recent years, people took to blogging to talk about their lives and their day to day activities on the Internet. However, this has changed, and currently, businesses have embraced it to grow their following, gain more visibility, and also to increase traffic.

It has become something inevitable that all companies must do to succeed.

If you have not yet started blogging, and are unsure if it is the right step for your business, below is a guide to show how blogging helps with SEO.

It Provides Fresh Content For The Website

A website that has new and original content regularly will show Google that it is active. Google strives to ensure that it does not deliver outdated information to its searchers; hence, a website that always has new content will show them that it is alive. It will also be indexed more often, which will help the website positively.

No one likes seeing a site that has not been updated in years; it will make one lose interest fast and go to another that is more current. It may indicate that the company may have gone out of business or giving outdated information.

This is where blogging comes in. It is an efficient tool for adding new content to the website.

It Helps One Target Long-Tail Keywords

For a good SEO campaign, using the right keywords comes in handy. They need to appear on the site several times for the search engines to identify them.

However, they have to have meaning when being used.

One of the ways to be successful by doing this is to use long-tail keywords that people are likely to use when searching on the internet. It is advised for one to concentrate on answering questions that their users may have, instead of focusing on the placement of the keywords.

Let the keywords provide answers and knowledge for those that will visit the site.

Blog Posts Invite Links From Other Sites

When it comes to a great SEO campaign, it is crucial that Google sees that your website is trustworthy. One of the ways to ensure this is by having other respectable sites link back to yours. It will show that your site offers reliable and usable information to its readers. Getting an external link to a website is quite hard, but using a blog makes it way easier to navigate it.

One of the ways to do this is by covering crucial topics in your blog that other sites in your industry will want to link back to. Ensure that the posts are great and of valuable information to increase your chances of getting external links. Having many of them will increase your credibility and direct more traffic to the site.

It Helps One Connect With Their Audience

Having blog posts will help one connect with their audience. When the audience loves your content, they will keep coming back for more. They will also share it with their friends and colleagues, which will drive more traffic to the site. It will, therefore, increase the visitors to the site, both new and repeat readers; hence, the authority level of the website will be increased in Google’s algorithm. Having many people on the site will also increase conversions, which will be great for business.

Including Images In The Blog Will Help With SEO

Having images in the blog posts will ensure that search engines find the site better. One of the ways to ensure that images work for you is to ensure that you name them after keywords. Ensure that the alt-text is also done in the same way to ensure that it gives the right information while boosting SEO in the long run.

With the above benefits of how blogging helps to improve one’s SEO results, it is prudent for people to start one as soon as possible. It may seem challenging, but it will help the business in the long run. All you need to do is to start small, and it will flow with time.

Ensure that there is new content at least every week to make the readers eager for more. It is something that no business should ignore; you will not regret it!