Category: Search Engine Marketing

8 Top SEO Strategies that Matter Most in 2020

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Why is SEO so important? It improves digital marketing ROI. It boosts credibility. It drives high-quality traffic to a website. It improves credibility among customers. It increases brand awareness. And it generates more leads and sales. However, SEO strategies keep changing every year. To avoid losing your search engine rankings, you must keep up will the SEO changes.

Here are the top SEO strategies that matter most in 2020.

1. Mobile Optimization

Search engines reward mobile-friendly websites with responsive design. Because more people use their smartphones to search for information online. So, build a mobile-friendly website that adjusts to the size of the screen it is viewed on. Is your website responsive? If you are not sure, hire a developer to make changes to your website.

2. Optimize for Rich and Featured Snippets

Want to stand out? Get rich or featured snippets. Rich snippets show your article’s title, description, images, prices for produces, and stars for reviews. Rich snippets are easier to get. Featured snippets show a lot of information on the search results. Featured snippets increase your CTR. However, it is hard to get Featured Snippets.

3. A Local Strategy

Local searches keep increasing every year. Why? More people are searching for information locally. If you are a local business, focus on keywords that include “close by” or “near me” or “city” or “town”. It is easy to rank for local keywords because you are competing with a few local businesses. Make sure your online properties are consistent with your name, phone number, and address.

4. Video

Videos improve conversion rates. So, more businesses use videos. It is clear potential customers love videos. Also, search engines love videos. However, most businesses avoid videos because creating videos take time. And it is expensive. If you are committed to growing your business, focus on videos. Hate creating videos? Hire a video production company to create them.

5. BERT

Google wants to understand natural language. So, it uses BERT to improves its understanding of natural language. Therefore, BERT impacts one in ten queries on Google search results. Applying BERT models increases your chances of ranking on the first page of Google. Also, your content should match the user’s intent.

6. Content Length

The length of content determines search rankings. Want to beat your competitors? Create long-form and high-quality content. Content with more than 2,000 words ranks highly in the search engines. Long-form content not only comprehensively answers the question. It also increases dwell time, which tells the search engines that your readers love the content.

7. A Secure Website

A secure website is a must because it improves user experience. If your website visitors do not feel safe on your website, they return to the search engine immediately. If there is a “Not Secure” warning on your website, it increases your bounce rate, which negatively affects your search engines. Therefore, enable HTTPs protocol, which you visitors secure connection, for your website.

8. CTR and Dwell Time

CTR and dwell time are an important search engine ranking factors. Search engines rank websites that provide useful and informative content. If your website has a high bounce rate, your search engine rankings will be affected. However, if your users are satisfied with your website, they will stay on your website for a long time. The length of time affects your search engine rankings.

9. Long-Form Keywords

Long form keywords do not have a lot of competition. It is easy to rank for these keywords. If you are using these keywords, you will never have to build backlinks to your website. You just focus on creating the best content in your niche. You are competing with thousands of websites. Some of these webmasters have huge marketing budgets. So, they may outrank on high traffic keywords. If you want to beat, focus on long-form keywords with low traffic. You will rank easily. If you have several articles, your traffic will increase quickly.

Conclusion

These are the top SEO strategies that matter most in 2020. If you want to use SEO in 2020, focus on the SEO strategies mentioned in this article. SEO works if you are willing to do work. And if you are patient, you will see your traffic increase every month. The best thing you can do is focus on creating high-quality content that matches your website visitor’s intent.

Brief Summary Of Internet Marketing Avenues

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What is online advertising?

Advertising & SEO is everywhere in the digital world, it makes or breaks a company and will determine whether they succeed or fail in the future.

Despite the popularity of internet marketing to businesses, it is something you have to be comfortable with in order to succeed.

Many small businesses fail at online marketing because they don’t really understand it and don’t know how to make it work for them.

This has almost always been the case with business owners with their marketing. Most business owners are very good at what they do but are not the best at marketing.

Marketing is a skill itself and requires learning and implementing various tactics into a comprehensive strategy. Doing this takes time and practice which most business owners are unable to perform because they’re busy running their own businesses.

In this post, I will discuss some key areas you should know if you want to improve your online advertising and to cut the learning curve.

How does online advertising work?

Most online advertising works through two different processes.

  • PPC – Pay per click
  • PPI – Pay per impression

We’ll take a minute to look at both.

What are pay per click ads?

Pay per click ads let marketers target online users based on what they are searching for and what they are looking at.

These ads only apply a charge to the marketer when a searcher clicks on one of the ads. So no matter how many people see the ads, if no one clicks on them you don’t experience any charge.

The ads can vary in their format, including banner ads, article ads, video ads, and email campaigns.

You’ll be able to see detailed information about the results of each PPC ad campaign, including direct views and clicks and online impressions. These ads work especially well on pages that already have high click-through rates (CTRs), and let you receive big payoffs for each click.

How much do they cost?

PPC ads can vary greatly in price. Pricing is determined through a bidding process, which increases the cost of PPC ads depending on the competition of the search phrase.

If people are willing to pay $1 for someone to click on an ad, then you’ll need to set your bid price at or above $1 to be able to get your ad displaying.

If someone is willing to pay $100 for someone to click on an ad, then that is the price you have to compete against.

What is PPI – Pay per impression ads?

These types of ads and pretty much the same as the PPC ads with one change in how they are billed. Instead of billing the advertiser when the ad is clicked. The advertiser is billed when their ad has been shown to 1000 different people.

Most online ad platforms will allow you to choose how you want to be billed, whether PPC or PPI. Which one you choose will be dependant on the kind of ad you’re displaying.

If you need someone to take an action then a PPC will generally work better. If you’re running general branding ads, PPI may work better for you.

What is online ad retargeting?

Retargeting is the practice of following online ad campaigns until the target has left your site to visit a more relevant ad or webpage.

Retargeting can be a simple or sophisticated practice. It depends on the size of your campaign.

You can also use retargeting to direct traffic to other places on your site that might offer more relevant content.

To set up an online ad campaign to retarget, you must first identify which ads you’d like to target. That means you’ll need to know where your consumers are consuming your content. It also means understanding which ads you are getting the most clicks on.

How do retargeted ads work?

Retargeting advertising platforms allow you to follow your prospect even after they leave your website.

Once a visitor lands on your website you can place a tracking cookie within their browser. Based on that tracking cookie you can then show them ads for your website while they’re visiting other websites or even social media platforms like Facebook.

Since the person has already been on your website there is a much greater chance they’re actually looking for what you’re selling. So by following up with the retargeted ads, you can maintain top of mind awareness.

When uses correctly, retargeted ads have the highest conversation rate out of any online advertising model.

What is email marketing?

Email is one of the primary channels of communication used today. This means that email marketing has the power to generate numerous results in your business.

People like to connect and influence people. By promoting and asking users to give you their email address you’re able to engage your followers. You best followers will support you in the future as they will share your content, stories, and even engage with you.

Being able to share amazing content and engage with your customers, prospects, and followers is what email marketing is all about.

One of the key strengths of email marketing is that you’re not relying on someone else’s platform. By maintaining your own email list you’re able to reach your followers directly without having to rely on a social media platform.

How does email marketing work?

When you write an email campaign, you need to decide which kind of content to send in which type of email.

Some of the types of emails you might want to send include a generic, introductory email to introduce your products and services, a retention email that sends users to your website again, or a toolbox email, which uses an online tool to help new users learn more about your product.

Email marketing tools like MailChimp are great because they allow you to customize how your emails will look and behave. You can also schedule emails and place them on an auto-send campaign when someone opts into your email list.

This will then send them automated emails over a specific period of time.

Surprisingly, email marketing has one of the highest ROI’s for Internet-based marketing.

What is search engine optimization?

Search engine optimization (SEO) is a strategy that is used by website owners to get their websites ranking higher in search engines like Google, Bing, and Yahoo.

Since search engines have become so popular, the higher your website ranks the greater increase in the number of visitors that come to their site from Google and other search engines. The basic idea is to create content on your websites that you think visitors will be more likely to search for when searching in Google.

You need to create great content that you’re proud of and that your audience will find extremely valuable. As you implement a content-based SEO strategy the better and higher rankings your website will get.

Your website content should be written in a way that is relatable to your target market, but also clear enough for a child to understand it. The child part is more for the search engines.

Search engines use advanced algorithms for ranking websites, but they are still only as good as what they can read. Make sure that things are clearly spelled out so that when the search engines analyze your website it’s clearly laid out structurally so that the computer algorithm is able to appropriately parse the information.

Closing

We hope that this snapshot on the various avenues for online marketing was helpful. Continue to check back to get more Internet marketing information!

Tips for Improving SEO for Seasonal Business

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Businesses have peak periods and dull ones. While these times fluctuate, remember that the internet never stops, and your competition is working hard to take advantage of the peak times when they come.

This is why you need to maintain your SEO efforts and prepare for the peak season. Your regular efforts might not be sufficient to rack up the sales you need to sustain your business. It is essential to switch up your SEO during this time and optimize your site for that time.

Here are some of the tips

Utilize Your Down Time

A comprehensive SEO campaign contains several elements. When your business is running, it is hard to spend a lot of time on SEO due to the various things that you have to deal with. This is why you should take advantage of the off-peak time for your business.

Spend time looking at the authority sites in your niche. You can learn a lot from their campaigns and borrow some of the strategies that work for them when preparing for the peak time. Find potential opportunities to increase your company’s visibility and establish links that help to stamp your site’s authority.

Brainstorm about some of the hot topics that will guide your content development strategy during the peak time. You can go an extra step and start writing the posts even if you do not share them quite yet.

In a nutshell, preparation is vital as the peak season approaches. Go over the details and make sure that everything is in order. This will keep you on the front foot as the season comes and make your work easier as well.

Be Precise with Keywords

You might have a keyword list that guides your SEO campaign, but you should not stick to that during the peak season. Most of the buzz activities and words that hit during the peak seasons can easily be anticipated by analyzing the trends leading up to this time.

Find an exclusive list of specific keywords that you will use to optimize your content during the peak seasons. Customers will be searching the web for gifts and holiday items, and these should guide your choice of keywords.

Start implementing these keywords in your content months or weeks before the peak season comes as people start looking for these items earlier.

Anticipate what your customers might be searching for. Incorporate deals and offers to help attract clients during this time.

Customize your Landing Page

Once you customize your marketing efforts, your regular landing page might not do the job, considering how they are a vital part of the sales funnel.

You need to revamp your landing pages for the holidays.

Pick some of the seasonal keywords you found during the above keyword section and incorporate them into your landing pages. Ensure that you include a lot of internal links to the seasonal content you posted and the product pages, as well.

Tweak the page titles and meta descriptions to match the upcoming holidays. You need to maintain the same feel that the website visitor takes from the blog post to the product page.

Create Guides

All the peak seasons are approached differently. You need to inform your potential clients about the best ways to approach their holidays.

Create holiday gift guides in digital form and enlighten people on the best way to approach their shopping and trips for them to enjoy their holiday.

These guides are good for customers but help your SEO since they contain various products that people will be looking for during this time. A well-crafted one will increase the number of clicks between your pages, improving your SEO as well.

Tackling peak season SEO is a tricky thing, but the advantage is that you have enough time during your off time to plan for all that. Once you go over the details and prepare your strategy well, you will benefit during this time and be a step ahead of your competition.

What Exactly Is Technical SEO?

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Technical SEO is the process of optimizing your website for the search engine crawlers to achieve better rankings. By making your website better optimized for non-humans, you should be able to improve the efficiency and effectiveness of the search engines to be able to figure out what your website is about. Below, we will be going over some of the key things that you will want to do in order to ensure that your website is as technically sound and optimized as possible.

Technical SEO:

1. Mobile-Friendly

The most important thing that you will want to do is to ensure that your website is mobile-friendly. Your website should be optimized to scale properly to various sized mobile devices. This is a very important factor to ensure that your website is optimized for crawlers because search engines like Google know and understand their target market.

The majority of people that actively use search engines nowadays are doing so on their mobile phones. Because of this, they are placing a higher priority on ranking the websites that offer a better and much more optimized experience for this segment of users. Therefore, your website must scale properly in order to achieve high rankings. If not, you will miss out on a large portion of your target market simply because your competition offers a responsive and mobile-optimized website.

2. Use SSL

Having an SSL certification is a must in today’s marketplace. Browsers alert users whenever they access a website that does not have proper authentication. Because of this, you will want to ensure that you have one to not only improve your visitor’s trust and to give them peace of mind, but also to appease Google and the other search engines. Google announced that they want to see HTTPS on all websites and they have adjusted their ranking criteria as a result. Therefore, if your website doesn’t have the requisite SSL certificate installed, you will not rank as high as the websites ranking for your keywords that do.

3. Ensure That Your Website Is Optimized For Speed

Another major technical SEO tip that you will need to utilize when you are trying to get your website to rank as well as possible within the search engines would be to ensure that your website is properly optimized for fast loading times and speed in general. Your website should be as speedy as can be to achieve the highest possible ranking. Google knows and understands how important site speed is to its users. With slow sites, users have poor experiences and they typically bounce off pages. Because of this, they work to factor in site speed in their ranking signal. Therefore, if your website is slow, you are bound to get ranking penalties as a result. The best way to speed your website up is through better image optimization, better code, using fewer plugins, using a fast DNS, and using a fast hosting provider.

4. XML Sitemap

This is one of the most common mistakes that new webmasters make. If you are going to be setting up a website, you will need to create an XML sitemap. Once you understand what an XML sitemap is and what it’s purpose is, you will understand the importance of getting your website optimized to rank better ‘technically.’

Essentially, this sitemap is designed as a file to help the search engines effectively understand what your website is all about. The sitemap is meant to provide a ‘road map’ of sorts where it dictates what each of your pages is about when each page was last modified, how frequently your pages are updated, and more. You could even think about it as a ‘table of contents’ for your website.

As you can see, there is plenty that you can do to ensure that your website is capable of achieving the highest possible ranking. By ensuring that your website is technically optimized, it should be able to achieve much higher overall rankings. While you want to optimize your website for humans to ensure that you are able to get it ranking higher, the search engine crawlers dictate how well your website is optimized. If the search engines can’t crawl your website effectively, they will be unable to see what your website is about and what it should be ranking for.

5 Ways In Which Blogging Helps With SEO

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In recent years, people took to blogging to talk about their lives and their day to day activities on the Internet. However, this has changed, and currently, businesses have embraced it to grow their following, gain more visibility, and also to increase traffic.

It has become something inevitable that all companies must do to succeed.

If you have not yet started blogging, and are unsure if it is the right step for your business, below is a guide to show how blogging helps with SEO.

It Provides Fresh Content For The Website

A website that has new and original content regularly will show Google that it is active. Google strives to ensure that it does not deliver outdated information to its searchers; hence, a website that always has new content will show them that it is alive. It will also be indexed more often, which will help the website positively.

No one likes seeing a site that has not been updated in years; it will make one lose interest fast and go to another that is more current. It may indicate that the company may have gone out of business or giving outdated information.

This is where blogging comes in. It is an efficient tool for adding new content to the website.

It Helps One Target Long-Tail Keywords

For a good SEO campaign, using the right keywords comes in handy. They need to appear on the site several times for the search engines to identify them.

However, they have to have meaning when being used.

One of the ways to be successful by doing this is to use long-tail keywords that people are likely to use when searching on the internet. It is advised for one to concentrate on answering questions that their users may have, instead of focusing on the placement of the keywords.

Let the keywords provide answers and knowledge for those that will visit the site.

Blog Posts Invite Links From Other Sites

When it comes to a great SEO campaign, it is crucial that Google sees that your website is trustworthy. One of the ways to ensure this is by having other respectable sites link back to yours. It will show that your site offers reliable and usable information to its readers. Getting an external link to a website is quite hard, but using a blog makes it way easier to navigate it.

One of the ways to do this is by covering crucial topics in your blog that other sites in your industry will want to link back to. Ensure that the posts are great and of valuable information to increase your chances of getting external links. Having many of them will increase your credibility and direct more traffic to the site.

It Helps One Connect With Their Audience

Having blog posts will help one connect with their audience. When the audience loves your content, they will keep coming back for more. They will also share it with their friends and colleagues, which will drive more traffic to the site. It will, therefore, increase the visitors to the site, both new and repeat readers; hence, the authority level of the website will be increased in Google’s algorithm. Having many people on the site will also increase conversions, which will be great for business.

Including Images In The Blog Will Help With SEO

Having images in the blog posts will ensure that search engines find the site better. One of the ways to ensure that images work for you is to ensure that you name them after keywords. Ensure that the alt-text is also done in the same way to ensure that it gives the right information while boosting SEO in the long run.

With the above benefits of how blogging helps to improve one’s SEO results, it is prudent for people to start one as soon as possible. It may seem challenging, but it will help the business in the long run. All you need to do is to start small, and it will flow with time.

Ensure that there is new content at least every week to make the readers eager for more. It is something that no business should ignore; you will not regret it!