What Exactly Are Domain Authority And Trust Flow?
Domain authority is one of the things that you should be paying attention to as a metric for SEO purposes. However, it is not the only one and you shouldn’t use it as the sole factor. It is purely a third-party metric by Moz to dictate how well a website should be ranking based on their scale that goes from 0 to 100.
Thus, in theory, the higher the ranking it has the better the chances of it ranking high within the search engines. It is not a Google metric by any means and you shouldn’t treat it as such.
Trust Flow is another third-party metric that looks to analyze how ‘trustworthy’ a site is based on it’s perceived quality. It looks to base this off of links pointing to your site and whether or not they have domain authority and whether they are perceived as quality backlinks.
How Do They Relate To SEO?
These third-party metrics by no means influence Google’s SEO algorithm. They are simply there as a reference point to help you improve your own SEO efforts. Google doesn’t use these third-party metrics as a means to rank sites accordingly. Therefore, you shouldn’t look at them and necessarily dictate your own strategies based on the data points you get from them.
Instead, you want to use the third-party metrics as a reference point and try to formulate strategies based on those reference points.
Tips For Using Them:
1. Don’t Use A Single Source
For one, you don’t want to use any single metric from a third-party and judge your site based on it. After all, these metrics are not designed by Google nor are they endorsed. Your site is not going to necessarily always rank high even if you have high Domain Authority and Trust Flow.
These are very good metrics that you can use to help complete competitor analysis and other things, but you shouldn’t necessarily put too much weight into them as a whole.
2. Look At Other Factors
When you are attempting to figure out what your website should be ranking, you want to look at various other factors. Using a single or even a couple of metrics like this simply isn’t enough. You want to consider everything when you are looking to improve your SEO efforts.
3. Look At Actual Rankings
One of the key things that you will want to do when you are trying to figure out if something would be a high-quality link would be to look at the site’s actual SEO rankings.
A lot of times, you will find a site that has poor data points using both of the metrics discussed in this article that is high ranking on Google. That is why you simply cannot use these third-party metrics and rely on them solely.
Instead, you must conduct research on your own and formulate your own analysis and opinion based on it. Using these tools as reference points should be able to help you narrow down sites, but you always want to double-check.
4. Leverage Software
There are plenty of things that you can use to help you with your link building efforts. Improving your SEO results can be tedious and time-consuming. Using this type of software can help you minimize wasted time. By using the metrics provided, you can save a lot of time. However, don’t rely on them solely.
Some of the best things you can use are Moz Pro which will give you Domain Authority. Another option would be Majestic which will give you Trust Flow. You can also use SEMrush and even Ahrefs.
When using these things, it’s important to keep in mind that the DA scores you see are only an estimate of how well the site is ranking compared to the other results.
In the end, these metrics are valuable and they can be used to help you come up with effective SEO strategies. Likewise, they can be used as good reference points when you are looking to conduct competitor analysis and figure out how you stack up and fare against another website.
It can also help you identify some sites to target for your link building efforts. However, they shouldn’t be used solely as they do not dictate Google’s rankings at all. Instead, they should be looked at as helpful metrics and tools that you can use to improve your SEO efforts.